Contest| ADF Soul … win a gift hamper

Deeba @ PAB

13 years ago

“There is no love sincerer than the love of food”
George Bernard Shaw

Think India and think colour. Think India, and but naturally think food, tradition and culture!

To win an attractive gift hamper of ADFs Ethnic Indian products, click HERE for a simple yet fun contest.

I am honoured to be hosting a fun contest for readers of Passionate About Baking on behalf of ADF Soul Food, a company which started as a humble venture back in 1932 of a small retail store selling dry fruits & nuts, soon diversified into a major food processing company manufacturing ethnic Indian pickles, chutneys, canned foods frozen foods and spices under various brand names which are today leaders in their segments and categories.Indian food has its own character. It’s not about clinical recipes or perfect measurements. It is all about impulse and feeling. With rich dollops of culture and tradition thrown in, each region has its own style, its own spice and its own distinct taste.At ADF Foods, they have captured all that magical taste in a packet with countless hours of research and our very own special ingredients. When they first got in touch with me, I was amazed to find they manufactured my favourite and possibly the only brand of green chili pickle I have ever eaten.If this particular product is anything to go by, then they have managed to capture the magic and true essence of Indian ethnic food. World over, the Ethnic Foods market, especially, the Indian Ethnic Foods market, is growing very rapidly. ADF’s international brands like Ashoka, Camel, Aeroplane, Khansaama and Truly Indian have reached many parts of the world international food markets.

Food satisfies more than our hunger. It has the power to make you smile on a sad day. It has the power to make a good day feel even better. Food reaches beyond your stomach. It reaches your Soul.

With this insight in mind, the name, Soul, seems like it’s made for a food brand. Add to that the fact that all our food products will have a touch of health. When our products beautifully marry flavour and goodness, so should the name.

Soul, while subtly cueing soul food, also seems like it would belong to a brand of substance.

Soul has the potential to be more than a brand name.

It is a brand philosophy.