About
Hello, I’m Deeba Rajpal @PASSIONATE ABOUT BAKING… that’s just what I am!! I’ve been baking at home for a hobby for over 15 years, and I enjoy it more and more each passing day. I began baking with eggs and have now moved on to primarily creating eggless or egg free desserts, and my journey has been all sorts of self motivating.
For me, baking is challenging, inspirational, creative and therapeutic. I am inspired by seasons and the colours that nature offers. My blog has photographs and recipes of my adventures in the kitchen, and a little bit about my other interests – food styling, nature, art, photography, props, travel.
My current passion is making as well as developing recipes that use fruit, mainly in eggless or egg free desserts, with ingredients that are locally available. Seasons, produce, edible flowers, local ingredients, colours, people, cultures are all sources of inspiration.
Food styling and collecting props is the other obsession and that too I am sure you can instantly tell! I’ve been collecting pros and vintage bric-a-brac for over a decade now, my overstuffed cupboards bearing testimony to that.
Food styling is something I absolutely adore. I use a Sony Alpha A7 Mark IV and shoot stills in natural light only. I love the way natural light makes food come alive!
Work
- I was a consultant with Marico for their consumer brand Saffola Oats and develop recipes for Fit Foodie.
- I have shot a couple of recipe videos with Michelin star Chef Vikas Khanna for Fit Foodie.
- I completed a styling project for a part cookbook reshoot for a UK based publisher, Dorling Kindersley in November 2014. The book ‘Curry’ is now in print.
- I completed another entire styling and shoot for a US based chef. That book will be published sometime in the end of 2015.
- I freelance as a food stylist and photographer with Hyatt Regency, New Delhi and Teabox.in among others.
- I write for Askme {Wellness} for their digital and print version.
- Am a member of the Culinary Council at Kitchen Aid India.
- I write for a few overseas magazines on a freelance basis providing them with recipes & photographs.
- I have shot with NDTV Good Times or a ten day travel show in Switzerland {will air wef 21t october 2015}, and for a food show with Rocky & Mayur that will air later this month.
- I host Food Styling workshops with Darter in the NCR. Our last two were at Olive Qutab and Lavaash by Saby
I am now primarily a content creator and work with brands with a similar ethos to help carry their products to a larger audience. I undertake food styling, food writing and recipe development projects mainly showcasing them on . Some of my images in the mood board above include different styles that have become my signature style – Indian rustic, Western rustic, minimalist styling, moody hues etc.
Figures for social media
Twitter: 10k {https://twitter.com/vindee}
Facebook : 111k {https://www.facebook.com/PassionateAboutBaking}
Pinterest : 44k {http://www.pinterest.com/deebarajpal/}
Instagram : 622k {http://instagram.com/passionateaboutbaking}
Deeba Rajpal
9 Comments
anuja
hi deeba,
i’m a huge fan. your recipes are mind-boggling and your photographs are AMAZING. so lively and very very inspiring.
first of all i have to apologies to you for not following proper blogging etiquette as i’ve posted one of your recipes, chocolate mousse cake with strawberries, but didnt get your permission first. although i had provided a direct link to your post. i m really really sorry for my blunder. i m fairly new to blogging (as you can deduce from my blog as it really is very basic) but m trying to learn.
secondly, i m thinking of trying out the cheese recipes you have posted and would really like to post them on my blog, by your permission, of course.
thanx once again for beautiful recipes and gorgeous snaps.
anuja
Deeba @ PAB
Thank you for your sweet words Anuja, and hey that’s Ok! We all begin somewhere, and live and learn. Go right ahead, and thank you for writing in!
Deeba @ PAB
OK sorry. This is a few years late. Don’t know how this suddenly popped up!
lucia
Hi Deeba,
I admire your photos so much, they are so amazing, they have a wonderful light! Can I ask you which camera and lenses do you use?
lucia
Deepu Panicker
Superb…excellent photographs.
Deeba @ PAB
Thanks so much Deepu
Anitha
Hi Deeba,
I am a huge fan of your recipes.. But I am unable to relocate the older recipes which you had put up in your page.. Kindly help..
Anitha
Plabeeta
Hi Deeba, Love you blog and your recipes.
I would like to know how to freelance as a recipe developer as I am very interested in it.
Could you please provide some informations.
Thanks
Deeba @ PAB
Thank you so much for your sweet words. I’m not sure what that means though. I just blog because I enjoy it.