Foodtalk | Antidote 'Cold pressed organic juice & activated vegan mylk' ... fueled by passion

“The only antidote to the magic of images is the magic of words.”
Camille Paglia

Antidote! To think of it in the mildest terms, an antidote is a remedy that relieves. Well if you’ve had the good fortune to experience this Antidote, then you’ll know the remedy is good, delicious and refreshing! I was fortunate to get a taste of the Antidote line of cold pressed juices while at The Lodi for our food styling workshop last month. I have to say that I was very impressed with the juices on all counts. Great well balanced ‘real’ taste, fresh, refreshing and so much variety.

I am a huge fan of cold pressed juices, and this market segment seems to be exploding. A virtual flood of cold pressed juices has hit the market of late, much to the delight of thirsty customers. Count me among them since I am eternally charmed by the concept. The concept of ‘all the goodness in a bottle‘ does tempt as days get very busy sometimes and one tends to neglect oneself. Also, if there are kids around, it feels good to offer them organic, clean, pesticide free ‘healthy’ juices. And if the juices are delicious to the last drop too, then you’re in business! Antidote seems to have nailed just that!

Since Antidote do solely juices and mylks {nut milks}, they’ve gone all the way and explored about every ingredient good for you. Then they’ve bottled them in these deep amber bottles which are quaint and almost like old fashioned medicine bottles. The whole look IMHO connects well to brand identity; for me, just looking at the bottle was food for thought! Yes actually, the drinks are bottled in dark amber glass bottles so that the live enzymes stay intact unaffected by heat or sunlight. I thought that was very cool, and seemed to make a lot of sense.

No preservatives, no added sugars and only organic produce make them one of the popular choices in the NCR these days. The cost might be high, but then organic produce does come with a hefty price tag. That doesn’t deter the brand from its ever growing loyalty base. With delivery points at Lodi Road, Malcha Marg and Chanakya Puri, and home delivery in Gurgaon, they have seen a steady increase in customers. Antidote also has a retail outlet at Select City Walk, Saket.

Antidote offers a bespoke service, customised for individual needs as required, working in tandem with their in-house nutritionists. They offer several different plans – The Cleanse & Juice Programs. For eg the ‘Go Liquid Until Dinner’ Cleanse is one that caught mye glad eye! From a 1 day trial to an advanced 10 day programme, the choices are varied. The same for juice programmes with options like Exhale, Skinny Down, Horse Power, the names are as innovative as what’s in the juice. I haven’t tried any of their nut mylks but some of my favourites juices include

The Flusher with apple, carrot, celery, ginger & green coffee extract, the flavours individually enticing your taste buds,
The Alkalizer with Apple, Courgette, Parsley & Peppermint,
The Polisher with pineapple, pear, arugula, green tea, peppermint, cinnamon, ginger & ashwagandha extract, and
The Conditioner with almond milk, vanilla water & coconut sugar

You can even do a juice a day! I can’t wait to try one of their plans after which maybe I can tell you if it worked it’s magic on me or not, but I can definitely sing praises of the quality, the product packaging, the label information, the seamless delivery and of course the fresh delicious taste. Even the wheat grass cold pressed juice was good to the last drop {I’m saying that because I’ve recently had some really unpalatable versions from elsewhere}.

While the jury will always be out as to whether cold pressed juices vs fruit eaten whole is the right way to go, I am no expert or nutritionist. I just know that I find cold pressed juices a good refreshing option, especially to packaged juices with added sugars and lost enzymes. Additionally, the nut mylks might be a boon for those who are lactose intolerant, and also to vegans. That Conditioner juice with almond, vanilla water and coconut sugar definitely had my mind believe the bottle had coffee hidden in there somewhere. For a coffee lover like me, that good!Ph: + 91 9717412218 8 am to 8 pm
Email: antidotecleanses@gmail.com