Recipes | Eggless Desserts | Food Styling | Food Photography | In Season
Media / Press
I’m always grateful for media coverage, a mention in the press is always motivation for continuing to do what I love to do. It’s a beautiful feeling when you get coverage out of the blue, that shout out and share the best thing ever! Here are a few mentions of Deeba Rajpal / Passionate About Baking that popped up over the years. For each of them, I am truly grateful!
The skill of styling and photographing her food is something Rajpal has refined over many years, much as what she bakes has changed over time. Deeba Rajpal’s social media posts will make you want to have cake. Lots of it. Her Instagram page displays a variety of desserts that she bakes, from cheesecakes and tarts to puddings and trifles. The challenge of creating an exquisite visual representation of a dish and then photographing it for internet consumption is something that motivates this 56-year-old resident from Gurugram, apart from the process of baking itself. So, on her Instagram page of recipes, as you watch a reel on how to make a vegan coffee pudding, you cannot help but notice a small cup of coffee beans, a round glass vase of roses, a few scattered petals, and a burning tealight adorning the frame.
Forbes : India’s Top 100 Digital Stars 2023 – The creator economy has only been growing and these ‘digital stars’ are taking the world by storm. According to Statista, as of 2022, the influencer marketing industry in India was valued at over Rs1,200 crore. It is expected to grow at a CAGR of 25 percent to touch close to Rs2,800 crore by 2026. Though glamorous on the outside, content creation takes a lot of work. Forbes India and Goat—GroupM’s brand-safe influencer and content marketing solution—with 2023 India’s Top 100 Digital Stars list, recognise the work of these creators, keeping quantitative and qualitative measures in mind. We have focussed on creators who are primarily active on Instagram, YouTube and Facebook looking at key metrics—such as followers, engagement, views, reach and impressions—across these platforms.
Her Instagram handle says it all, Deeba Rajpal is an avid baker, as evidenced by her feed, which is brimming with creams, colours and frostings. If you have a sweet tooth, Rajpal’s account is a one-stop junction for all things yummylicious.
Social media has made stars out of many digital content creators who are followed by millions and sought after for brand collaborations. Becoming an influencer is now trendy, appealing and rewarding. Here’s how our first India’s Top 100 Digital Stars list was created
